A/B testing is about letting the customer do the talking, without actually talking – Siddharth Deswal
Your website is the face of your business online. For many B2B companies, business happens more online than offline. For this reason, your website should be a top priority for your success. For your customers, your website experience may be a sprint that lasts a few minutes long at most, but for you It’s a marathon that needs your attention over the years. A set-it-and-forget-it attitude won’t work. Improving conversions by just 1% can mean thousands of dollars in additional revenue. This is why you should care about the kind of copy and design used on your website.
To start with, you need a well-researched web page that positions you well among the competition. But once it’s live, the game is not over, in fact, it’s just started. You need to continuously optimize the page to get the most out of it.
Your website consists of many pages – the home page, about page, product page – to name a few. They all have different priorities and need different kinds of copy to accomplish their goals. Add to this the website design – colors, placement of images, font size, calls to action – and you have a whole lot of variables to test. This requires a methodic A/B testing approach, and adequate tools for the job.
I’ve helped build and optimize multiple websites, and know what it takes to make a website achieve its business goals. I can optimize your website copy and design so you reap the benefits of increased conversions, and user engagement. I can suggest the right tools, and approach to take, and show you proven ROI in just a few weeks. Get in touch today to talk about how you can get more out of your website.