“There is nothing so useless as doing efficiently that which should not be done at all.” ― Peter Drucker
Most marketers are tactical not strategic. They are busy doing a gazillion activities, but don’t see the results they desire. The reason is, they’re too busy putting out fires to sit down and plan. Content strategy gives you direction over the long term, so you have consistent efforts and results. It enables you to assess if you’re improving every quarter and every year.
If you’re too busy to sit down and put together a strategy for your entire marketing efforts, or just for your content marketing efforts, I can do the heavy lifting for you. I’ve done this for multiple companies, and know what kind of strategy is required for each type of company. I’ve also implemented these strategies and seen success, and can help you with implementation.
Give it a shot yourself, try creating your own marketing strategy. It’s not too hard. But if you’re too busy, and would rather get some help, I’m always available. You need a content strategy, whether it’s done by you or a consultant, figure out how to get it done.