Instead of simply talking about a product, case studies allow businesses to show how their product can be used. – Andrew Angus
When it comes to persuading prospects to buy from you, a case study is one of the best ways to do it. A well-crafted case study will set you up over the competition, and bring out your uniqueness. A case study could follow the traditional structure – problem, solution, results – or it can be told as a loosely knit story.
The best part about case studies is that they can be repurposed as video, slides, or blog posts across a range of marketing activities. The best case studies don’t show you as the hero, they present your customer as the hero of the narrative. Writing a great case study requires an marketing communications expert who can bring together the priorities of both companies – yours and your client’s – in a delicate balance.